Privacy Policy

Last updated: January 1, 2026

1. Introduction

RivalPrice ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our automated competitor price tracking service (the "Service"). Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access or use the Service.

2. Information We Collect

2.1 Information You Provide

We collect information that you provide directly to us, including:

  • Account Information: Name, email address, password, and other information you provide when creating an account
  • Product Information: Product names, SKUs, prices, and competitor URLs that you add to track
  • Payment Information: Billing address, payment method details (processed securely through Stripe), and transaction history
  • Communication: Information you provide when contacting us for support or inquiries

2.2 Automatically Collected Information

When you use our Service, we automatically collect certain information, including:

  • Usage Data: Information about how you interact with the Service, including pages visited, features used, and time spent
  • Device Information: IP address, browser type, operating system, device identifiers, and other technical information
  • Log Data: Server logs, error reports, and performance data

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect and store information about your preferences and usage patterns. You can control cookies through your browser settings, but disabling cookies may limit your ability to use certain features of the Service.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the Service
  • Process your transactions and manage your subscription
  • Send you service-related communications, including price alerts and account notifications
  • Respond to your inquiries and provide customer support
  • Monitor and analyze usage patterns to improve the Service
  • Detect, prevent, and address technical issues and security threats
  • Comply with legal obligations and enforce our Terms of Service
  • Send you marketing communications (with your consent, where required by law)

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as payment processing (Stripe), cloud hosting, email delivery, and analytics. These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with a legal process.

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

4.4 With Your Consent

We may share your information with your consent or at your direction, including when you choose to integrate with third-party services.

5. Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure authentication, regular security assessments, and access controls. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to provide the Service, fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When you cancel your account, we may retain certain information as required by law or for legitimate business purposes, but we will delete or anonymize your personal information when it is no longer needed.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access: You can request access to the personal information we hold about you
  • Correction: You can update or correct your account information through your account settings
  • Deletion: You can request deletion of your personal information, subject to legal and contractual restrictions
  • Portability: You can request a copy of your data in a portable format
  • Opt-Out: You can opt out of marketing communications by following the unsubscribe instructions in our emails or by contacting us
  • Cookie Controls: You can manage cookie preferences through your browser settings

To exercise these rights, please contact us at [email protected]. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

8. Children's Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to delete that information.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using the Service, you consent to the transfer of your information to these countries. We take appropriate measures to ensure that your information receives an adequate level of protection in accordance with this Privacy Policy.

10. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of personal information (we do not sell personal information). To exercise these rights, please contact us at [email protected].

11. European Privacy Rights

If you are located in the European Economic Area (EEA), you have certain rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, erase, restrict processing, data portability, and object to processing. You also have the right to lodge a complaint with a supervisory authority. To exercise these rights, please contact us at [email protected].

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We may also notify you via email or through the Service. Your continued use of the Service after such changes constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at [email protected].